Direkte adgangsgivende bacheloruddannelserĪnsøgere med en direkte adgangsgivende eksamen opfylder adgangskravene til uddannelsen, men er ikke sikret optagelse, da uddannelsen er adgangsbegrænset. Bemærk at man kun kan bruge sit retskrav én gang.ĭu kan læse mere om retskrav her.
Dette er under forudsætning af, at der søges om optagelse på kandidatuddannelsen gennem ansøgningssystemet senest ved sommeroptaget tre år efter bacheloruddannelsens afslutning. Kun ansøgere med bacheloruddannelserne HA og BSc in Economics and Business Administration fra Aarhus Universitet har krav på optagelse på den engelsksprogede cand. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry from category manager or procurement manager to key account manager. The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Students are encouraged to complete an internship, and the participating companies guarantee a significant number of internship positions. Internships at the above-mentioned companies are an important part of the programme. They will also be offering a number of relevant student jobs. The companies will play an important role in the degree programme and its courses through guest lectures, internships and Master's theses collaborations. These are gathered in a founding partners group consisting of Salling Group, Arla, Bestseller, Danish Crown, MLDK, KFI, Dagrofa, Jysk and Rema 1000. The degree programme has been developed in collaboration with prominent actors in the consumer goods industry. Collaboration with prominent actors in the industry Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.
Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. The degree programme reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer. The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer. This has led to changes in the relationship between supplier and retailer. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry.
Companies must therefore be able to handle an omni-channel situation where a number of different sales and communication channels must be optimised in relation to each other. Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, business negotiations, pricing, performance management as well as range, category and brand management. It provides the student with an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder. The degree programme prepares the student for a career in the HQ functions of the consumer goods industry. It has been developed in close collaboration with prominent actors in the industry. The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry.
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